Martin's Ridge Farm in Conjola, South Coast NSW focuses on slow food and paddock to plate experiences, raising grass-fed, ethical beef and pork in a chemical-free environment. The farm's identity is centred on food provenance, achieved through regenerative agriculture practices and an on-farm commercial kitchen where charcuterie and salami are created.

The farm sells directly to customers on its database in the local area, Sydney CBD, and Northern Beaches, and also supplies retail outlets including Milton Farm Shop, Rustic Pantry, and The Plot. A small farm gate shop is available on-site, and the farm plans to attend farmers' markets in the future. Ian Martin is associated with the farm, which also offers food-based classes such as charcuterie workshops.