Josh's Rainbow Eggs operates a unique model of free range egg production using mobile solar-powered sheds, custom designed and made in Melbourne. The highly efficient, fully automated sheds are powered entirely by a 3KW off-grid solar system, while a 15KW solar system powers the rest of the farm. All eggs are collected by hand and candled using a bright light to ensure quality.

The business aims to inspire customers to make sustainable food choices and its mission is to become Victoria's most recognised, trusted and loved free range egg brand. It focuses on nourishing the community, and since 2017 has donated 4% of its production to food charities, including partners OzHarvest and SecondBite, totalling over 3 million eggs donated. Founder Josh Murray was awarded the 2019 Victorian Young Achiever Award for Environmental Sustainability. Long-term goals include building an on-farm education centre and producing Australia's first carbon-neutral egg. The eggs are available in select major supermarkets.