Humblebee Farm is a family-owned mixed farm run by Paul and Mel Roberts, located in Nowendoc in the rolling hills of New England NSW. The farm raises sheep, cattle, pigs and egg layers across its 30 grassy paddocks, with livestock rotated daily to fresh pasture. It practices regenerative grazing, focusing on pasture management and avoiding the use of pesticides, synthetic fertilisers and tilling.

The farm is committed to producing quality, pasture-raised and pasture-finished meat and eggs, which are available through regular deliveries to areas including Tamworth, Walcha, Gloucester, Newcastle and the Lower Hunter Valley. It does not operate an online store, instead maintaining a customer list for product availability notifications. Humblebee Farm is also steadily working on establishing an on-site cafe and farm gate.